Marketing

• Marketing Spend
• Cost Per Lead
• Lead Conversion Rate
• Website Traffic and Engagement Metrics
  • Unique Visitors
  • bounce rate
  • time on site

Sales

• Number of Jobs Booked
• Average Inspection Fee
• Sales Conversion Rate
• Sales Pipeline
• Realtor Sales

Revenue

• Total revenue
• Revenue by service type
  • Residential
  • Pre-listing
  • Rough-ins
• By inspector
• Revenue by region or territory
• Growth rate

Bills Receivable

• Number of unpaid invoices
• Outstanding bills value owed