Lead Conversion Rate is a marketing sales metric that measures the percentage of leads that convert into paying customers. It is an important metric for businesses to track as it directly impacts their revenue growth.

Lead Conversion Rate is calculated by dividing the number of converted leads by the total number of leads and multiplying the result by 100. For example, if a business generated 100 leads and 20 of those leads became paying customers, the Lead Conversion Rate would be 20%.

A high Lead Conversion Rate indicates that a business is effectively targeting and engaging with their ideal customers, and that their sales team is effectively closing deals. On the other hand, a low Lead Conversion Rate may indicate that a business needs to improve their lead generation strategies or sales process.

To improve their Lead Conversion Rate, businesses can focus on improving their lead nurturing efforts, optimizing their sales funnel, and ensuring that their sales team is properly trained and equipped to close deals.

Overall, tracking and optimizing Lead Conversion Rate is crucial for businesses looking to grow their revenue and improve their marketing and sales strategies.