1. Be very open about business model. With a pie chart, break up how their money is being spent
   1. Tools & Equipment
   2. Branding
   3. Insurance
   4. Corporate Formation
   5. 3rd Party Services
   6. Company Profit
2. Demonstrate a bit of how a typical business stands itself up
   1. How much time on research
   2. How much cost associated with tools or services that are poor quality or not a fit
   3. Wasted opportunities because of unpreparedness
   4. The business may spend too much money on tools or services that are not the right fit for their needs, resulting in wasted resources.
   5. The business may miss out on opportunities due to lack of preparedness or research.
   6. Poor quality tools or services can negatively affect the business's performance and reputation.
   7. Poor visibility over finances, resulting in poor financial management and potentially leading to failure.
   8. Without a roadmap, strategy, and metrics, comes a lack of self-accountability, impeding growth
   9. Inability to adapt to market changes
   10. Poor employee morale. Employees may become frustrated and demotivated if they do not see a clear direction for the business or if they feel that their efforts are not contributing to the success of the company.
   11. Legal and compliance issues can result without proper planning, a business may overlook important legal and compliance requirements, leading to potential legal issues and financial penalties.
   12. Tax trouble
3. Attempt to relay with some kind of metrics how many hours of research time they are eliminating with our product/services.